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Re:Cheddar is For Sale by antr on Sunday January 06, 2013 @06:30AM (#5016052)
This is the classic example of the seller mixing price (cost) with value.

You are totally right when you say "There's even more ways to spend $125k to make $18k/year" - there are plenty of corporate bonds paying a yield of 10% vs Cheddar's gross yield of 14%.

Subtract from that 14% your time, additional investment to grow user base, taxes and salary; your are left with nothing and $125k less in the bank.

Good luck to the seller, but it's a tough sale.

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