It is at least easier to pronounce for non-Dutch speakers. Here in Toronto, there are a few places that put "Speculaas/Speculoos (Biscoff)" on their menu, e.g: https://www.columbuscafe.com/en/recette/cafe-latte-de-lours-....

But to be honest, as a Belgian living abroad, I'm just happy I can find it at all lol. Was surprised to even find the 'crunchy' spread in my local supermarket.

Huh. That would actually annoy me because speculaas and speculoos are two different things.

As a Belgian living abroad I'm waiting for the day prepare/filet americain, proper mayonaise and "broodjes" are available world wide. If people knew about it, it would be as big as sushi!

Yeah, broodjes would be great. But I'd settle for even just decent bread lol.

I mean, a hoagie is a broodje, just the bread is not as good. The quality difference in mayonnaise outside of Belgium insane too.