> The UK typically doesn't need air conditioning, so why would people spend money on it?

We had 6 heat waves this summer. Parents were booking hotels just to keep their kids cool

We also had heatwaves in 2022, 2021, 2019, 2018. 2024 wasn't bad but was still the 4th hottest year on record.

You can absolutely bet the better-off middle classes are installing aircon. I know many. If more people could afford it they would get it

It's the humidity too not just the heat. And how after 3 or 4 days of high temps, our houses just do not cool down at night because they act like radiators. Humid 25c+ nights suck for us