Ask HN: E-Learning Startup

Re:Ask HN: E-Learning Startup by zxcvb on Monday March 02, 2009 @04:46PM (#500656)

Yeah, I can't really think of a way to break into the market. That could just be because I'm not in marketing?

I just have a picture in my mind, cold calling university administrators, it just wouldn't work.

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Re:Ask HN: E-Learning Startup by goodgoblin on Monday March 02, 2009 @05:01PM (#500669)

Cold calling will work, to some extent, but there are just so many decision makers involved, and they in turn have to get buy in from so many teachers, administrators, etc, that each sale just takes a long time.

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Re:Ask HN: E-Learning Startup by trapper on Tuesday March 03, 2009 @07:45AM (#501356)

Agreed. You will have sales cycles of > 1 year, with references, demonstrations, visits, proof of concept delivery, tenders etc etc..

It's hell.

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