Yes A/B testing is on our plate for the future. I first heard about it from a patio11 aka Patrick McKenzie podcast.
Currently we are in what we consider our MVP stage. I would like to see 10 signups before we quit our day jobs. :P
But thank you for the link and advice :)
That article just goes to show that testing and data are king.
I personally don't like multi-step signup forms and that is the only reason it is not one. But soon enough I will start rocking out some A/B testing.
Have you played with https://www.optimizely.com/ by chance? If so how was your experience?
Not too long ago on HN there was an article about how the Obama web team converted their forms into multi-step forms and noticed an increase in conversions.
Maybe add a picture showing what is delivered to your door every month?
Just a thought.
Good luck guys!
http://kylerush.net/blog/optimization-at-the-obama-campaign-...