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A comment on Entrepreneur sells bottled New York City tap water. Parent comment

Re:Entrepreneur sells bottled New York City tap water by nostrademons on Saturday February 28, 2009 @02:18PM (#498403)
A lot of crazy promotions are. Jordan's Furniture (in Massachusetts) ran a promotion where if the Red Sox won the world series, all furniture purchased in the month before would be free. Their radio ads actually answered "How are you doing this? With an insurance policy. That way, if the Red Sox win, we can be happy too." And the Red Sox did win the pennant, and lots of people got free furniture. http://abcnews.go.com/Business/PersonalFinance/Story?id=3771...

A bunch of crazy dot-coms were also funded with insurance policies, eg. treeloot.com (the infamous punch-the-monkey ads). Berkshire Hathaway annual reports often describe a bunch of them, as they're often the ones underwriting them.

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Re:Entrepreneur sells bottled New York City tap water by lacker on Sunday March 01, 2009 @10:30AM (#499030)
Interesting. It's illegal to bet on baseball in most places. But Jordan's Furniture can buy an "insurance policy" that pays them money only when the Red Sox win the world series.
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Re:Entrepreneur sells bottled New York City tap water by ConradHex on Sunday March 01, 2009 @03:04PM (#499245)
The reason insurance is generally exempt from gambling laws is that you are supposed to use insurance to protect you financially from what would otherwise be a negative event. Which I think fits here...
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