Arguably hybrids rely on software much more than EVs do since it has to all the motor/battery management EVs do, but also coordination with the engine and transmission which EVs do not have, and Toyota has been the leader in that area for almost 3 decades now.

Unless you mean software as in fart apps on the touch screen, then yeah, Toyota lags in that department.

Toyotas in car software and UX is atrocious

That is completely different from the system management software that handles the drivetrains, braking, etc. Toyota has been good on system management. Just because those both use code, don’t confuse the hardware management code with the Infotainment code.

How does that matter when CarPlay is full screen?

> Which one to get?

The one that suits your use-case.

Don't have any way to charge it? Get a hybrid.

Don't go on long road trips, or when you do, you're OK with waiting a bit? Get an electric.

Want to spend a fortune on petrol? Get a gas one.

Otherwise, get a PIH.

I don't think "which one to get" has been a problem for choosing cars -- much easier than choosing between i3/i5/i7 (or whatever they are called these days), and most consumers understand what they mean and the tradeoffs. It basically comes down to these questions -- do you want to pay more on the car to save on gas in the long run (hybrid)? Do you want to be able to plugin and charge your vehicle similar to an EV (PHEV)? Do you want to get rid of gas completely (EV)? And I'm sure salespeople will happily walk this over for a buyer.

> efficient structural layout

They don't need to be the most efficient on the market. Efficiency varies a lot among cars, and people don't make purchase decisions solely based on that (if at all).

Aero and hence power efficiency suddenly matters a lot for EVs, because it affects the range per unit battery. That's how we get silly range shaving tricks like the folding door handles.

IMO a prospective car buyer likely has a preference towards a certain drivetrain already.

An age old choice betwen petrol and diesel never seemed to be a problem, and electric vs hybrid/ICE are way more different to each other.

And as for the car software- after driving a new Prius I don't see any areas where Tesla's or BYD software is significantly ahead unless we are talking navigation which is shit either way, and I'd rather prefer car play