> Readers can detect LLM words in the parts per trillion. However much work you put into scuffing up and humanizing it, an LLM paragraph will register to much of your audience not as writing but as output. So, first the bad news: you have to write for yourself.

---

and then

> Those rethinks are load-bearing parts of your voice. Readers won’t put their fingers on what’s wrong, but they’ll sense that you’ve become artificially-flavored.

---

Are they wrong in the first paragraph? Or are they simply not following the advice they dispense to others?