I had a look at the Schema stuff - I actually use it on another site of mine ( http://thebigeat.com ) for listings of takeaways, but it has made no difference SEO-wise and it tends to make my markup look like shit. But nevermind A/B testing, I am doing A-Z testing here - throw everything and see what sticks.

I'm hesitant to go adding my site as a citation - it's a good idea but it just seems a bit black-hat for me. Hopefully it's something that might happen organically though.