>"The Big Red focus groups were both depressing and informative, and they confirmed what I -- and Rick -- already knew," DiDia told me afterward. "The kids all said that a) no one listens to the radio anymore, b) they mostly steal music, but they don't consider it stealing, and c) they get most of their music from iTunes on their iPod. They told us that MySpace is over, it's just not cool anymore; Facebook is still cool, but that might not last much longer; and the biggest thing in their life is word of mouth. That's how they hear about music, bands, everything."

Ouch! So they're confirming what we've all suspected for a while: social nets are fads and people outgrow them just like they outgrow pop bands.