If you're counting by absolute numbers, 90% of the web is probably YouTube, Facebook, Instagram, Twitter, Bluesky, Reddit, TikTok and the other major silos. I don't think those should be able to define all the web technologies for everybody else.

> Especially when there already exists a bunch of lossless formats.

Sure, but I'm not defending JXL here in particular, just arguing against the point that lossless images are unimportant on the web.