There's plenty of evidence of a shift toward entertainment. Look at the big startup successes of the last decade: Google, Myspace, Facebook, Friendster, YouTube, Blogger, Flickr, Digg, Bebo, etc. Save Google, nearly every major success story has been an entertainment/media play. In fact, I don't see this argument as particularly surprising or controversial, given that the web has been the dominant technology of the last two decades, and that the web has always been about media.
I think we both agree that personal ambition is pretty much constant over time. My argument is that if that's the case, then it's not reasonable to argue that people preferentially sought out "safe" jobs three decades ago. Smart, ambitious people have always sought out the opportunities that make them most successful; today those opportunities are clustered in industries that reward ephemera.
Do you have any evidence for this massive shift toward entertainment?
Surely there are more research jobs in biology than there were 30 years ago, considering biotech was mostly invented in the intervening period.