Anyone used My Trio Rings to buy engagement / wedding rings? More in comments.

Re:Anyone used My Trio Rings to buy engagement / wedding rin... by jseliger on Tuesday December 25, 2012 @05:01PM (#4967236)

I'm trying to buy an engagement ring, and the process is as scammy and information asymmetrical as buying a car or mattress. In other words, it looks ripe for a smart startup to totally challenge the industry. My Trio Rings is the only one I've been able to find. Has anyone bought from them? What was the experience like?

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Re:Anyone used My Trio Rings to buy engagement / wedding rin... by runlevel1 on Tuesday December 25, 2012 @07:55PM (#4967707)

In this case, challenging the industry means going up against the public's image of what an engagement ring should look like.

It's an image reinforced by years of successful marketing and backed by an enormous monopoly. Some may see that as an unsurmountable challenge, others may see opportunity.

This article posted on HN a few months ago was brilliantly informative:

http://news.ycombinator.com/item?id=4535611

That said, I'd be interested in hearing about the experience as well.

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