It's kind of insane how much we trust companies to safeguard our personal data when they're so heavily incentivized to use it for their own profit. Theft of customer data is punished so rarely and so leniently that companies aren't even particularly worried about getting caught anymore. We have overwhelming evidence that promises to keep data safe are worthless.

For now, I'm mostly "safe" because I'm too small to be interesting but that safety is quickly eroding.

Going forward, anyone who isn't running inference on their own personal hardware should assume that someone else is keeping a record of everything they do.