Ohh i actually love this! I once tried to order flowers for my mom’s birthday in Kazakhstan- and I had to jump through hoops and in addition to Soviet style checkout experience for some reason they needed also to WhatsApp me. A nice thought that should have been 1 click checkout turned into 45 min time drain. Yeah my mom got the flowers but I am not doing it again. Ever…. But now why not? Same as I buy gifts to my friends on Amazon and don’t spend my time shopping around in a mall - instead have everything optimized for the outcome. I love it!