Or if like PlayOn, they’ll simply replace your legacy lifetime license software with their new version that no longer does the core functionality that has to be kept up to date — recording different providers — without upgrading to their new extra-special monthly cloud licensing that replaces your “lifetime” license you bought to support their fledgling business. One thing is almost certain, any software claimed to be “Lifetime” will become a lie if given time and one should assume “lifetime” in software almost never means more than 5-10 years before a new executive has a bright idea to generate more revenue.