I was waiting for a comment like this. It's not like there aren't any projects that should be thinking about "scale", but it's almost a meme at this point. There is even the section there near the beginning about how small web apps without many users 'may have to think about horizontal scaling as well' - no, no they don't. To take part in the meme as well, a single server with Postgres will suffice for what? 99% of companies?