Sony's PS3 is an interesting comparison. It had some borderline ridiculous hardware by the standards of console development. I mean that both as a positive in terms of theoretic capability, and as a negative in terms of practical usability. Sony had a huge market, so I think they were banking on developers bending over backwards to build things to the strengths of the PS3 which would be such an undertaking that it'd almost undoubtedly have left the PS3 version of stuff as definitive, and other platforms operating as second class citizens. Unfortunately for them developers took the path of least resistance and ended up doing the exact opposite.