Apple Caught Off Guard by AI Demand for Mac Mini and Mac Studio

Re:Apple Caught Off Guard by AI Demand for Mac Mini and Mac ... by ipsum2 on Monday August 31, 2026 @10:00PM (#49517099)

Apple's marketing isn't that smart. They're very traditional. You give them way too much credit.

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Re:Apple Caught Off Guard by AI Demand for Mac Mini and Mac ... by corndoge on Monday August 31, 2026 @10:08PM (#49517163)

Any justification for this claim?

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Re:Apple Caught Off Guard by AI Demand for Mac Mini and Mac ... by ipsum2 on Monday August 31, 2026 @11:58PM (#49517803)

The easiest one to think about is that the larger the company (or division), the more likely there are leaks. Think about how much as leaked in Apple's hardware or software division. If they were doing incredibly underground marketing, someone would've bragged on LinkedIn or to a reporter.

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Re:Apple Caught Off Guard by AI Demand for Mac Mini and Mac ... by mixmastamyk on Monday August 31, 2026 @11:16PM (#49517581)

It's not surprising marketing for a large corporation leans toward the bland. This is not the scrappy Apple from the turn of the century.

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Re:Apple Caught Off Guard by AI Demand for Mac Mini and Mac ... by raydev on Monday August 31, 2026 @10:35PM (#49517340)

All historical evidence.

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