They could just sell it at an honest price with an honest profit. It’s an upsell from cheap F91Ws so they could have made more money just by selling me a thing that reads from Apple Health. It doesn’t even need to track steps itself.

I also disagree my email address and step data is worth $450 to them.

Let’s be honest. This thing is not innovative. It’s going to be using cheap commodity chips. Its selling point is nostalgia. I find it hard to believe it’s not already profitable at $55.