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A comment on No to Spy Pixels [2021].
In the UK the ICO have updated the 'cookie law' to allow for non-consensual analytics tracking under the statistical purposes exception.
https://ico.org.uk/for-organisations/direct-marketing-and-pr...
The trip up point will be that businesses sending emails to individuals still need to provide a method by which users can object to the tracking. The tracking itself is fine though, as tracking pixels in emails are all for statistical purposes.
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In the UK the ICO have updated the 'cookie law' to allow for non-consensual analytics tracking under the statistical purposes exception.
https://ico.org.uk/for-organisations/direct-marketing-and-pr...
The trip up point will be that businesses sending emails to individuals still need to provide a method by which users can object to the tracking. The tracking itself is fine though, as tracking pixels in emails are all for statistical purposes.