OEMs do the opposite already because their official MPG ratings are calculated using the OE tires. OE tires are sometimes criticized as prioritizing fuel economy too much at the expense of longevity and performance.
I don’t see a reason that a car manufacturer would be incentivized to help tire manufacturers sell the cheapest tires on the market
Some manufacturers even source tires that have lower tread depths than typical replacement tires, in order to decrease noise and increase MPG at the direct detriment to tread life. Tesla is one of the manufacturers that does this, which is one exacerbating factor for their notoriously poor tire life. They literally come with less tire!
They won't want to do that because it'll hurt their advertised mileage/range.
This is aimed at the different incentives between selling tires to manufacturers (make sure mileage is good, balance that against raw cost) vs direct to consumers (up front cost is king).
There are doubtless still some potential loopholes that will be explored, though some of the most obvious (like reducing tread depth, mentioned here, appear to have been considered already: https://www.roadandtrack.com/news/a71509031/california-tire-... ). It doesn't appear to be that naive.
It's also something that's hard to find info on when shopping for tires, so more transparency should help consumers.
They already do. They mostly do it for handling and NVH though. And tire makers compete pretty seriously to be the OEM tire on a given car because it's a guaranteed-ish number of sales plus subsequent sales from all the people who just buy the same thing because clearly those work fine why think about it.
That being said, the quoted figures do sound good. Maybe less compelling in someplace like Texas with very low gas prices: