Part of the issue -- cloudlfare is an inference provider for models (eg glm-4.7-flash) on openrouter. Very very hard to get partners to signup if you're going to directly compete with them.

It's pretty bad though compared to openrouter tbh. I expected it to have some inbuilt cloudflare access access control, but it doesn't have that for improving security either within the team Easier to just use openrouter tbh.