News for hackers. Stuff that matters.

A comment on uBlock Origin Is Giving Up the Fight to Keep Ads Off Facebook. Parent comment

Re:uBlock Origin Is Giving Up the Fight to Keep Ads Off Face... by seattle_spring on Wednesday August 12, 2026 @12:08PM (#49274643)
Partially, yes. Ads are also psychological, and tracked cross-platform. If you see a BMW ad on Facebook, drive by a BMW billboard on the highway, search BMW on Google, and then go buy a BMW, they have ways of fractionally allocating the conversion to the different impressions. It's pretty crazy.
[ Parent | on HN ]
Re:uBlock Origin Is Giving Up the Fight to Keep Ads Off Face... by StilesCrisis on Wednesday August 12, 2026 @01:24PM (#49275834)
I always thought last-click attribution was generally used even though partial attribution was technically possible. But my info is a few years stale.
[ Parent | on HN ]