Ah yes, Amazon, notable for targeting premium end to get started.

Literally everything you're saying doesn't line up with reality. Apple's most popular product today are two lower end (neo and mini).

You make the mistake of thinking your theory defines reality, when in fact reality says quite the opposite here.

I'm saying this because your logic is the classic logic that everyting thinks makes sense until you do it. Everyone can't target the high end, there are limited customers with many choices, making it far harder actually to win.

You target the demand/pain/need regardless of market.