It seems like the middle of the curve.
The tiny minorities are the people who are too dumb to notice, and on the other end, the people who can still sift through robot-made clickbait the same way they were wading through human-made clickbait before.
Why do they specifically push for this voice? Because it is effective. This is "headline voice", the voice that gets people to endlessly click on Youtube clickbait and garbage articles. Most of the population gets a dopamine hit from this style of writing, making it legitimately addicting to them. Those who recognize it for what it is and find it insufferably grating are in a tiny, tiny minority.