BMW Is Showing Commercials on Their Car's Dash Screens as a Treat

Re:BMW Is Showing Commercials on Their Car's Dash Screens as... by voakbasda on Saturday August 01, 2026 @01:56PM (#49136739)

What a spectacularly efficient means to devalue a once “premium” brand. I guess “good will” didn’t get its own line item on their balance sheet.

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Re:BMW Is Showing Commercials on Their Car's Dash Screens as... by immawizard on Saturday August 01, 2026 @02:12PM (#49136855)

It's on page 46 https://www.bmwgroup.com/content/dam/grpw/websites/bmwgroup_...

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Re:BMW Is Showing Commercials on Their Car's Dash Screens as... by vineyardmike on Saturday August 01, 2026 @02:23PM (#49136970)

Goodwill is supposedly €1.504B.

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Re:BMW Is Showing Commercials on Their Car's Dash Screens as... by inigyou on Saturday August 01, 2026 @03:10PM (#49137427)

Goodwill measures, IIRC, the difference between the value of a company's material assets and its market cap.

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Re:BMW Is Showing Commercials on Their Car's Dash Screens as... by bequanna on Saturday August 01, 2026 @02:41PM (#49137133)

Beyond Gen X, does anyone younger consider BMW a luxury brand?

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Re:BMW Is Showing Commercials on Their Car's Dash Screens as... by abenga on Sunday August 02, 2026 @03:39AM (#49142043)

What brands would you think younger people consider a luxury brand? They do make smaller and sportier cars, but 5-series and up, X5 and up, those seem firmly in the luxury car category to me.

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Re:BMW Is Showing Commercials on Their Car's Dash Screens as... by npxcomplete on Sunday August 02, 2026 @05:28AM (#49142685)

Public transit (trains)

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