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Re:Show HN: Designing Web Applications by phpnode on Wednesday December 12, 2012 @09:24AM (#4910132)
Long sales pages convert. There are a few reasons, one is that long pages give you the chance to pre-empt and answer each and every question or concern that the customer might have. The other reason is that merely by spending a long time reading your sales page, that person has made an "investment" (of their time) in what you're offering, and now they want to get something for that investment.

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