Re:You’re not anonymous. I know your name, email, and company.
by paulgb on Tuesday December 11, 2012 @07:08PM
(#4907801)
> What I would see an issue with is if the tracking company were sending the IP address and cookie back to a central database to query "Does anyone _else_ know who this visitor is?" and then provide PII any company who uses the tracking service.
That appears to be exactly what's happening. The email mentions "access to our entire network of identified data ([...] we can identify any visitor [...] if that person has filled out a web form from any other website we are tracking)".
Re:You’re not anonymous. I know your name, email, and company.
by rsobers on Tuesday December 11, 2012 @07:22PM
(#4907853)
Well, then this is F'd up. I guess I didn't read the post carefully enough. :-/
Re:You’re not anonymous. I know your name, email, and company.
by darrennix on Tuesday December 11, 2012 @07:08PM
(#4907799)
According to the sales rep, their tracking capability goes far beyond ip lookup. It explicitly involves saving form data from site A and sharing that personal information with site B.
Re:You’re not anonymous. I know your name, email, and company.
by chewxy on Tuesday December 11, 2012 @07:14PM
(#4907823)
Most DMPs can do that you know. Some better DMPs like BlueKai do it anonymously, but there are companies out there that use and target PIIs. I believe RapLeaf was one such company (correct me if I am wrong)
Re:You’re not anonymous. I know your name, email, and company.
by inthewoods on Tuesday December 11, 2012 @10:14PM
(#4908405)
This isn't what Hubspot does at all. While you are correct in that they, along with Marketo, Eloqua, Pardot, etc all look up company/location via IP, none of these companies are getting information from another website to identify prospects.
In the case of marketing automation, all the data lives within the system and is used by the company - rather than giving that information out - a very different proposition.
Re:You’re not anonymous. I know your name, email, and company.
by larskinn on Tuesday December 11, 2012 @07:08PM
(#4907802)
Well, isn't the scenario you would take issue with exactly what is happening here? From the article: "For example, if [a visitor] went to XYZ.com and filled out a web form and then [the visitor] later visited 42floors.com, [42Floors] would be able to identify [the visitor] by name/email as well as company details even though [the visitor] never filled out a web form on [42Floors.com]."
Re:You’re not anonymous. I know your name, email, and company.
by smalldaddy on Tuesday December 11, 2012 @07:35PM
(#4907905)
Marketo has this too ... they are all over the place!
I manage multiple "online" identities so I can track who is me directly (and who is implied me).
The second a prospect submits a web form, all that previous web activity is tied to their email address (and any other info you collected via the form). You now have a real lead.
I don't see any privacy issues with this.
What I would see an issue with is if the tracking company were sending the IP address and cookie back to a central database to query "Does anyone _else_ know who this visitor is?" and then provide PII any company who uses the tracking service.
The moment you start giving my PII to a company that I didn't voluntarily give it to is when I feel a line has been crossed.