Zynga’s Quest for Big-Spending Whales: 25-50% of revenue from 1% of users

Posted by cpeterso on Tuesday December 11, 2012 @06:39PM
from the businessweek.com dept.

http://www.businessweek.com/magazine/zyngas-quest-for-bigspending-whales-07072011.html

( 3 comments | 5 points | on HN )

Re:Zynga’s Quest for Big-Spending Whales: 25-50% of revenue ... by lbcadden3 on Tuesday December 11, 2012 @07:09PM (#4907804)

Wonder if it still applies, story is almost 18 months old.

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Re:Zynga’s Quest for Big-Spending Whales: 25-50% of revenue ... by wladimir on Wednesday December 12, 2012 @06:14AM (#4909547)

Human nature doesn't change over 18 months. From my experience this has been the case for non-Zynga games as well, such as MMO's which allow buying ingame items with real money. People that put real money into the game are releatively rare, but those that do can sometimes put in extremely large amounts to increase their chance of winning and status within the game.

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Re:Zynga’s Quest for Big-Spending Whales: 25-50% of revenue ... by loceng on Tuesday December 11, 2012 @06:46PM (#4907697)

That's a lot of eggs in a small basket.

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