I'm not sure how to feel about you submitting this particular article, and then plugging your own startup. I feel like it is against the common courtesy of HN. Correct me if I'm wrong.

> According to the California Department of Alcoholic Beverage Control, all transactions of alcoholic beverages must be made directly through the vendor that holds the liquor license – in this case, Safeway. An Instacart shopper is not allowed to simply buy alcohol off the shelves and sell it like any other grocery item. So, instead of a customer paying Instacart when buying booze, the money should go to Safeway, and then from Safeway to Instacart.

How do you comply with this?

That quote itself seems to spell out the only way they really could -- the money goes directly to the brick+mortar partner, and then to Swig.

We have deals directly with the licensed retailer. The money for the sales goes straight to them.

Oh that's neat. I love the Instacart model. I even paid the $100 for a year of free deliveries (I figure, if I get 25 deliveries, it's worth it, and I'm already close to that). I'll have to check out Swig as well.