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Re:23andMe raises $50M, cuts price to $99, sets goal of 1M g... by carbocation on Tuesday December 11, 2012 @02:48PM (#4906429)
It would be trivial to figure out who you really are once enough relatives sign up.
Re:23andMe raises $50M, cuts price to $99, sets goal of 1M g... by MichaelGG on Tuesday December 11, 2012 @04:36PM (#4906979)
The point is to avoid casual easy association via a name/address lookup, not defend against in-depth analysis from entities that know everyone in real life and in the database.

Plus, you could be an unmentioned adopted-out person, which would look identical, so they couldn't prove it was you without further examination.