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Re:23andMe raises $50M, cuts price to $99, sets goal of 1M g... by rscale on Tuesday December 11, 2012 @02:03PM (#4906137)
And from a payer perspective, it's problematic if a sizable population secretly learns that they are at meaningfully greater risk of health problems. Those individuals could then adversely select against the payers by buying Cadillac healthcare plans.

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