It's obvious because no thinking.

How do consumers lack the ability to choose what they want? Of course unless, you think they are dumb because they don't choose what YOU want them to choose.

What? I said organize, I didn't say they can't make their own choices. Why are we pretending there's no such thing as the tragedy of the commons or other negative affects for uncoordinated groups at scale?

I also didn't say they were "dumb", I said they couldn't coordinate. So in addition to not thinking you didn't bother to read my comment.

Consumers can't choose what they want because what they want isn't on the market. All they can choose is what companies want to sell them.

Free Market Theory can only reveal people's preferences when you have a spherical market in a frictionless vacuum. In the real world, there are numerous confounding factors that make those ideas deeply counterproductive.