News for hackers. Stuff that matters.

A comment on Advertise in ChatGPT. Parent comment

Re:Advertise in ChatGPT by inigyou on Tuesday July 21, 2026 @11:05PM (#49001341)
Ads are placed in ways that don't directly connect to a sale already. Billboards, TV (last decade), youtube sponsors, even at least half of traditional internet ads. Generally they'll just see whether sales increase after they start running the ad campaign, if so, it works.
[ Parent | on HN ]
Re:Advertise in ChatGPT by mafuy on Wednesday July 22, 2026 @12:18AM (#49001836)
That's missing the point, I think. With those, you (as an advertiser) can verify the ad yourself. With an LLM, especially a subtle one, you can't.
[ Parent | on HN ]
Re:Advertise in ChatGPT by inigyou on Wednesday July 22, 2026 @09:50AM (#49006832)
Just ask it the best brands of X
[ Parent | on HN ]
Re:Advertise in ChatGPT by insanitybit on Wednesday July 22, 2026 @12:23AM (#49001867)
In every single case you've mentioned you're going to have a campaign with an attempt at attribution. Certainly youtube sponsors all use direct attribution with "use my code" etc.

In every one of those cases you can at least do things like count viewers. How would that work for a model that's just subtly biased?

[ Parent | on HN ]