To that end, I don't like creating that corpus of work _for social media_. As a musician, I don't think it converts to ticket sales. At a certain level it's required to keep a musician's name in the conversation if you're, say, a big EDM artist, but at that level it's nothing more than just a "dumb piece of content" without any of the labor of love you mentioned.

So then where as a musician does the content go on the internet if it doesn't convert? I feel I'd be better off putting up posters outside venues or some of those roller glue posters on boards in the artsy part of town.