He seems to be suggesting some kind of open market for these things, that is instead of trying to claim all the profit via using industry standard commodity components and then intentionally breaking compatibility in some key manner, they're going to grow the market by allowing 3rd parties to compete with 'clones' (to use an old Mac phrase) of different shapes and sizes, and presumably make their money on selling the games.

Or to put it another way, it's an Android strategy, not iOS. Could be a very big deal.