I am a former mitary wife with an immigrant mother. Both those populations seem to travel a fair amount, but often very budget-minded. "Travel" of the vacation type tends to be a luxury item. Luxury items often fare poorly during recessions. Let me suggest you think on positioning this to be resilient in the face of that. One thing which does well during recessions is cheap, escapist entertainment. So perhaps try to appeal to not only actual tourist types but also people who want to imagine getting away. Pictures are likely your friend in that regard.