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Re:Show HN: A web-based Excel/Database hybrid by hayksaakian on Sunday December 09, 2012 @09:38PM (#4897180)
It seems like this would be most useful for non-developers, but the use cases (I'm assuming that's what 'regic solutions' are), sit obscured at the bottom of the page.

Look at how Twilio markets their paas to non devs.

Re:Show HN: A web-based Excel/Database hybrid by longneckdeer on Sunday December 09, 2012 @10:03PM (#4897268)
Great suggestion. I think Twilio is a great role model for development tools. We'll try to learn a thing or two from it.