It's easy to say as an executive too. Just hard to do. Any music exec will tell you "We need to own music distribution on the internet." But it's hard for an organization to actually work on two goals at once when those goals are

1. Crush the new business model

2. Make the new business model your own

You have different parts of the same company working against each other, and that either poisons the environment or everyone ends up favoring one side over the other.