Well, I am in warzone, I'm founding a startup! ;-) No, on a more serious note: I'm drinking the instant stuff (Nescafe Gold, fwiw) for half a year since my coffee-maker broke down - and I actually like it.

I find it tastes merely different, not necessarily worse, than the stuff that my former capsule machine ("Dolce Gusto") and the regular powder-through-filter setup spit out.

It's obviously no comparison to a fullblown espresso maker that meals the beans on the fly but since I can't afford the latter I don't find the instant stuff much worse than the listed alternatives. All of them merely taste reminiscent of real coffee anways - so I can just as well drink the cheapest option.