Unrelated, but I saw a movie in the early 2000s while visiting San Francisco. One of the trailers was for the Ben Affleck movie Paycheck (2003). When the trailer voice dramatically announced, "Michael Jennings is the best reverse-engineer in the business," the entire audience erupted in laughter. I felt like I had found my people. I moved to SF shortly after.

https://m.youtube.com/watch?v=rkE5I9nFqrI