I think it's a bit annoying that for some emoji, they still change the content and not just the style.

It's not as bad as the "gun/watergun controversy", but I think especially that cat emoji could lead to messages being interpreted differently, depending which version of the emoji you see.

The corporate link in the OP was gushing endlessly about the sophisticated ways to communicate emotions that are ostensibly enabled by emoji, so shouldn't then companies at least make sure the emojis consistently show the same thing?