I think all this drive to make new logos hip is a bit misguided. It's not a rock band, it's university. It's supposed to be dignified and yes, traditional. Is it me getting old or what? I have no idea but even when I was a student belonging to something with a tradition and identity that does not change with each fashion wind would attract me more than trying to be hip. It's like a professor performing calculus lecture while signing and dancing along latest youtube hits. It may be hugely entertaining but I'm not sure one could learn calculus this way. But that's just my opinion, I wonder if anybody asked the students and the staff and what were the results?