The very fact that the University is thinking about the '2.0' is great. The war(see endowment, and the shrinking purpose of a University education) ahead will not be won by traditionalism, rather adapting to changing standards(Online courses, edX). Raising private funds, and a lot of other university activities require that we have a uniform identity. As a University of California student, I feel least offended and rather glad that the administration is actually taking a step in the right direction!