News for hackers. Stuff that matters.

A comment on The New University Of California Logo Needs To Die A Quick, Painful Death.

Re:The New University Of California Logo Needs To Die A Quic... by up_and_up on Sunday December 09, 2012 @12:09AM (#4893879)
Speaking as an alum, this is horse shit. I used to work at an Ad Agency so I know how much time/money/thought went into the logo development. Sad that that is the best they could come up with. How much money did they throw at this that could have gone to much better use. Knowing Cal, people will raise hell and this will not stand.
[ Parent | on HN ]
Re:The New University Of California Logo Needs To Die A Quic... by city41 on Sunday December 09, 2012 @01:48AM (#4894072)
I'm also an alum and worked as a graphic designer for about 5 years. I don't think it's that bad, and used properly is actually pretty effective.
[ Parent | on HN ]
Re:The New University Of California Logo Needs To Die A Quic... by scottbruin on Sunday December 09, 2012 @02:09AM (#4894125)
Note that this is a new logo for the UC system, not for Cal. I didn't read through this whole blog post (the UCLA SB Nation blog is full of angry people too) but there seems to be some confusion about that.
[ Parent | on HN ]