We are not required to permit every possible business model to exist. Companies are desperately trying to get their hands on every piece of data they can get to train AI, hence the abominable use of "opt out", which is already horrible even without the added bait-and-switch coercion of "or we'll make the device you already purchased worse".

"pay or consent" stunts have already been ruled illegal under the GDPR. This goes even further than that, where you don't even have the option to pay.