I would say that, within the Wright Brothers example, working with a battered, worn-out screwdriver is an example of friction (or, perhaps having to use a bit and brace instead of a power drill), but the act of building a new unsuccessful airplane iteration is not friction. Every build is asking physics for feedback on the design; every airplane build is just the same as running your code through the compiler. I wish I had a good word to distinguish this from friction. The closest thing I can imagine is how waste is defined in Lean Manufacturing, but keeping in mind that what you are manufacturing is Ideas and Software.