"It has been published in a peer reviewed journal (but beware… there are some dodgy journals out there that seem credible, but aren’t.)"

Dodgy journals should be omitted from everything relating to science. It's a shame that many of them get picked up by the mass media and blown out of proportion.

Also, the peer review system is so faulted that even bad studies make it into good journals due to politics. Thanks for the post OP, it continues to drive me to get my company started which will hopefully reduce the amount of "bad science" data out there.