I guess I don't really see it as "hipster technologist" because it seems rather obvious to me. I think it does to a lot of people whose phones are primarily a utility and only a toy when they want a distraction (waiting at the DMV).
I guess it's good that people are waking up to the fact that they need not let technology be more in charge of ones life than themselves.
I'm curious though, did you ever evaluate wp7/wp8? Microsoft was pushing in its marketing message that it was designed to solve this very problem, live tile updates, at-a-glance utility rather than deep distraction, etc.
I never really got those ads, you get what you put into your phone. I think the people that spend a bunch of time on their phone are spending the time because they're choosing to be on it. It's not like my brother stares at his iPhone all the time because he's looking for his bosses email... it's because he's texting, or playing a game or lazily streaming music via youtube, etc.
I think it's resonating in the bubble chamber with that extremely, poignant statement made by the KC Chiefs quarterback regarding paying attention to people rather than our phones commenting on the murder-suicide committed by his teammate: http://youtu.be/vc-e-T39Z80?t=21s
Oh, and people are dumb for sharing their photos on instagram. Somehow that also got pretty lame in the last couple of weeks when I wasn't paying attention.